The Brazilian Blowout: What Is It and Why You Might Want It

Have you ever wanted smooth, straight hair with no frizz? Then you may want to consider a Brazilian blowout. A Brazilian blowout is a popular choice for people prone to frizzy hair and who want to achieve a sleek, polished look. Originating in Brazil (hence the name), a Brazilian blowout is a hair treatment that straightens, smooths, and conditions hair. The treatment works by sealing a liquid keratin formula into your hair, which smooths down the hair cuticle, making your hair look and feel softer and shinier.

If you’re thinking about a Brazilian blowout, here’s what you need to know:

What are the Benefits?

A Brazilian blowout is especially desirable for people who like to wear straight hair. So, if you blow-dry your hair straight every morning, this treatment may be for you. A Brazilian blowout can also be used to lessen frizz from wavy hair while keeping it wavy.

Here are a few other benefits:

Easier to blow-dry – You can cut your blow-drying time in half, which is great for women on the go or those who want less hair maintenance.
Non-damaging hair treatment – The treatment will not damage your hair. Keratin, one of the ingredients in the treatment’s formula, is a protective protein that conditions and strengthens hair.
Works for thick and fine hair – Whether you have thick or fine hair, the Brazilian blowout works beautifully, improving the look and feel of your hair.
Receive hair color simultaneously – If you’d like to color your hair at the same time as your Brazilian blowout, it’s perfectly safe and convenient to do so.

How Long Does It Last?

If you’re considering a Brazilian blowout, it’s important to note that the treatment is not permanent and will need to be redone every 8-12 weeks to maintain the results. You can prolong the life of your treatment by using sulfate-free shampoo and conditioner, avoiding heat styling, and not washing your hair too often. We encourage our customers to use our salon’s recommendations for shampoo and conditioner because they are made explicitly for Brazilian blowouts.

Is a Brazilian Blowout Safe?

Despite its popularity, there is some controversy surrounding the Brazilian blowout. Some people worry about the safety of the treatment, as it can release formaldehyde gas when your hair is heated. When you receive your Brazilian blowout at our salon, we have an air purifier running that is specifically made to remove formaldehyde gas. You can be sure that the treatment we offer at our salon is safe.

How Much Does It Cost?

At Jessica’s Color Room salon, we charge $350 for a Brazilian blowout. We estimate that you’ll be at our salon for two to three hours for the treatment. While this may seem time-consuming, a few steps are involved to achieve hair that has a smooth, silky finish.

Wrap Up

You may want to consider getting a Brazilian blowout if you are always blow-drying your hair straight. Also, consider the treatment if you have quite a bit of frizz and looking for ways to smooth your hair. Review the benefits in the article and think about whether this treatment is right for you. If you are still unsure about whether to get a Brazilian blowout, please e-mail us here or call our salon at 860-344-8677.